While it seems like everyone is talking about the importance of #GivingTuesday, you may be wondering how you can possibly add another campaign to your plate and asking yourself – is it worth it?
Here’s an important reminder for every fundraising professional as you think through how to effectively engage donors and increase donations at the end of the year:
If you don’t have the resources and tools to properly dedicate to #GivingTuesday you are setting yourself up for failure. Executing a great #GivingTuesday takes time, staff and resources.
On the fence about #GivingTuesday?
Wondering if #GivingTuesday is worth your investment?
In order to help you make a decision, here’s a quick look at the pros and cons of creating a specific campaign around #GivingTuesday:
3 Questions to Decide If #GivingTuesday is for Your Cause:
After evaluating the pros and cons, how do you know if a #GivingTuesday campaign is the right thing to do? Here are three questions that will help you determine the answer:
If you have a clear, positive answer for all three questions your nonprofit has an incredible opportunity to engage donors and increase donations through #GivingTuesday. If not, it might be better for you to invest your time, energy, and resources on creating an effective year-end fundraising campaign. Whether you decided to launch a giving Tuesday campaign or abstain, you’ve just avoided a #GivingTuesday hangover! Congratulations.