Podcast
How Nonprofits Can Survive Budget Cuts Without Sacrificing Donor Acquisition
Nonprofits, Strategy & Planning
In this episode, we’re making the case for prioritizing acquisition — especially when you’ve been hit with unexpected budget cuts. We share how you can use this difficult time to attract new prospects.
Podcast
Creating Compelling Video Content for Nonprofits
Nonprofits, Digital Marketing
In this episode, we sit down with Pat Taggart, Founder and Chief Creative at SkyBlue Creative. Pat shares tips for creating high-quality, compelling video content that may be more straightforward than you think.
Podcast
Think Like an Entrepreneur: Revenue Growth & Sustainable Programs for Nonprofits
Nonprofits, Strategy & Planning
In this episode, Trent Ricker talks with Tom Ulbrich, President and CEO of Goodwill of Western New York. They share characteristics of entrepreneurs that nonprofit leaders can adopt to help them grow revenue and build sustainable programs. They also explore business best practices that enable organizations to better communicate their impact as they seek funding and recruit talent.
Podcast
Proven Strategies to Maximize DAF Impact for Nonprofits
Nonprofits, Strategy & Planning, GivingDNA
Does your organization struggle to engage donors behind gifts from donor-advised funds? In this episode, Ryan Carpenter tackles the challenges nonprofits face with DAF giving. Ryan shares practical strategies to build stronger relationships with DAF donors, despite anonymity, and highlights ways to simplify the process of accepting and stewarding DAF gifts.
Podcast
Gen Z and Social Giving: Unlocking Nonprofit Success Through Social Media and AI
Nonprofits, Strategy & Planning, Classy
We talk with Michelle Boggs, Senior Advisor for Nonprofit Fundraising and Development at Classy by GoFundMe, about the surprising new research in the latest Social State of Giving report, highlighting Gen Z's significant engagement with social media for philanthropy and what that means for nonprofits.
Podcast
Beyond Transactions: How Relationship Fundraising Builds Donor Loyalty and Lifetime Value
Nonprofits, Strategy & Planning
About a decade ago, we partnered with Drs. Adrian Sargeant and Jin Chang to sponsor their research on relationship fundraising. Today, we revisit their findings to see what lessons still hold — and where there’s room to grow. Chief Strategy Officer Trent Ricker unpacks the strategies you can use to turn transactions into relationships.
Podcast
Text Your Way to Fundraising Success: Unlocking the Power of SMS for Nonprofit Fundraising
Nonprofits, Strategy & Planning
With the decline of traditional telemarketing and cluttered inboxes, SMS messaging is a less intrusive and effective way to reach donors that’s only growing in popularity. In this episode, we talk with Stephanie Drahan and David Sachetti about SMS, why it’s an important tactic, and how it can be leveraged in fundraising campaigns.
Podcast
Matching Gifts, Maximized: Uncovering Year-Round Potential to Drive Donations
Nonprofits, Strategy & Planning, Double the Donation
We talk with Amelia Baumann from Double the Donation about the benefits of promoting matching gifts throughout the year. The potential is massive: 84% of donors are more likely to give if they know a match is offered, and 70% more donors respond to fundraising appeals that mention matching.
Podcast
How to Choose the Best Content Management System for Your Nonprofit Website
Nonprofits, Analytics & Insights, Website Development
Depending on the size of your organization, your site could have anywhere from hundreds to thousands of pages — that’s a significant amount of content to manage. On this episode we talk about how a CMS can make your website more efficient and effective.
Podcast
Maximizing SEO for Nonprofits: Why Less Content, Done Right, Drives Bigger Results
Nonprofits, Strategy & Planning
In this episode, we discuss what makes content effective. We also explain why updating your existing content is a better SEO strategy. You’ll build on established traction and set yourself apart as a subject matter expert who keeps up with the latest trends and research.
Podcast
Beyond the Thank-You: How Technology and Transparency Drive Donor Loyalty
Nonprofits, Loyalty & Incentives, Strategy & Planning
We talk with Christa Stelzmuller, CTO at charity: water, about how the nonprofit uses technology to show precisely how many people benefit from each water well or filter they install. As a result, the organization has built a robust network of loyal supporters.
Podcast
Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth
Nonprofits, Digital Marketing, Strategy & Planning
The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through. Paid media can help you solve this puzzle. Our Chief Strategy Officer Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofits can use paid media tactics to build a strong digital presence.