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In this episode we dive into the new Fundraising Effectiveness Project’s (FEP) Q4 2022 Report with Pursuant SVP of Analytics and Insights Strategy, Matthew Mielcarek, to glean his insights about what the findings mean for nonprofits. Along the way, we dig into Pursuant client results to see if they are seeing similar results.
The FEP Report found that giving declined by 10 percent by the end of 2022. Both the number of donors and the total dollars donated fell. Matthew explains that this is alarming because we’ve become accustomed to revenue holding steady despite donor decline as an industry. This has been attributed to the hard work fundraisers do every day to engage their most loyal donors.
Matthew believes not understanding the makeup of your donor file may be the reason behind the decrease in funds and contributors. Accurately identifying donors who are inclined to connect with your cause is where you can create magic. By utilizing GivingDNA, you can analyze your donor population, save time, and prioritize those individuals who are interested in further engagement with your organization.
Bright Spots:
Pursuant + GivingDNA Client Results
“When we look back at 2022, we see momentum built for some of our clients,” Matthew said. “As the industry saw declines for the past year, our clients had growth, so they are doing something right.” Here are a few examples from our Pursuant + GivingDNA clients:
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Connect with Matthew Mielcarek
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