Looking to take your nonprofit's donor experience to the next level? In this episode of our podcast, we explore the power of concierge giving programs with Pursuant’s Kacey Crawford and Kristin Priest.
In today's economy, maintaining strong relationships with donors is more important than ever. That's where concierge giving comes in. By providing a hyper-personalized experience, you can gain insight into your donors' preferences and leverage that data to strengthen your donations.
Donors with the potential to give a transformational gift within the next five to 10 years can often be found in your major gift officer’s portfolio. Concierge giving can be the bridge that takes mid-level donors to the next level quickly and more efficiently. But how do you identify which donors to target with concierge service? Kacey and Kristin share their tips for using data to sniff them out:
Once you’ve identified your target audience, remembering that these donors are also customers is paramount to success when creating a concierge giving service for your organization.
“Donors are simply expecting a higher level of customization from all brands they interact with,” Kristin explains. “From their favorite storefront to subscription services to the nonprofits they love and want to align themselves with and see themselves as a part of that community.”
To make a concierge program successful and scalable, you can repurpose or level-up practices you are probably already implementing. Here are some ways to start:
As donors become more selective with their giving, nonprofits have an opportunity to build relationships with new donors and strengthen relationships with existing donors through concierge giving. By leveraging data and leveling-up personalization, you can create meaningful experiences for your donors that will allow you and your organization to continue the work you do.
Listen to the full episode:
Connect with Kacey Crawford
Connect with Kristin Priest
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