Is your organization prepared to excel in today's fiercely competitive digital landscape? To ensure your success, let's embark on a journey to discover the cutting-edge digital trends shaping the realm of fundraising.
On this Go Beyond Fundraising podcast episode, Nicholas Hedenkamp, Pursuant’s Insights Consultant, brings us the reports and trends you need to know. Let’s hit the highlights:
The annual M+R Benchmarks report is informed by the digital experiences of 215 nonprofits in 2022. And predictably, there were highs and lows.
First, look at 2022 Giving Tuesday: online giving decreased by 13%, and revenue collected from email appeals fell by 18%. Two disclaimers: this only looks at gifts given on Giving Tuesday and therefore doesn’t include donations from the days leading up to or following; it also may be the case that email appeals are getting lost in crowded inboxes.
The M+R Benchmarks report also revealed some bright spots around giving:
The report also showed that spending on digital ads increased by 28%, and nonprofits spent about a third of their budgets on search ads. The takeaway here is that more organizations are embracing digital channels.
Focusing more on digital strategies may be new ground for your organization. Based on the trends we’re seeing, there are four things fundraisers can do to make the most of these new channels:
Finally, Deloitte released a digital media trends report examining how younger generations are transforming the media and entertainment landscape. And while it’s not aimed at nonprofits, three lessons will benefit your organization:
Listen to the full episode:
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Read the M+R Benchmarks Report
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