---
title: "Podcast | Matching Gifts: The Top 7 Questions Fundraisers Ask"
description: With 20 yrs of writing direct response copy, Cathe Hoert lends her experience on the topic of Matching Gifts, a popular method of direct response fundraising.
image: https://resources.pursuant.com/hubfs/Matching%20Gifts%20Cathe%20Hoerth%20podcast%20-%20blog.png
---

# Podcast | Matching Gifts: The Top 7 Questions Fundraisers Ask

 by [Pursuant](https://resources.pursuant.com/author/pursuant) | Feb 23, 2022

Given her 20 years of writing direct response copy, we couldn't think of a better person to sit down and interview about matching gifts than Senior Copywriter Cathe Hoerth. As one of the most popular (and sometimes confusing) methods of direct response fundraising, we figured it was past time to share her wisdom.

We explore...  
  - What are the different types of matching gifts?  
  - When is it best to use a matching gift, versus another challenge method?  
  - Risks involved with leveraging a match

[Go Beyond Fundraising: The Podcast for Nonprofits](https://soundcloud.com/gobeyondfundraising) · [Matching Gifts: The Top 7 Questions Fundraisers Ask](https://soundcloud.com/gobeyondfundraising/matching-gifts-the-top-7-questions-fundraisers-ask/s-EPO4dorJgnG)

 

Connect with [Cathe](https://www.linkedin.com/in/cathe-hoerth-7232a44/)

Learn more about Pursuant's direct response services at pursuant.com. You can also see more information about this episode, download free resources, and submit your ideas for future podcast episodes at [Pursuant.com/gobeyondpodcast](https://gate.sc/?url=http%3A%2F%2FPursuant.com%2Fgobeyondpodcast&token=d88cca-1-1645572887250)

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