Given her 20 years of writing direct response copy, we couldn't think of a better person to sit down and interview about matching gifts than Senior Copywriter Cathe Hoerth. As one of the most popular (and sometimes confusing) methods of direct response fundraising, we figured it was past time to share her wisdom.
We explore...
- What are the different types of matching gifts?
- When is it best to use a matching gift, versus another challenge method?
- Risks involved with leveraging a match
Connect with Cathe
Learn more about Pursuant's direct response services at pursuant.com. You can also see more information about this episode, download free resources, and submit your ideas for future podcast episodes at Pursuant.com/gobeyondpodcast