---
title: Podcast | The Numbers Behind the Narrative with Stephen King
description: With year-end approaching, you need a strategy that works. This episode explores how you can find the RIGHT numbers to employ in your year-end fundraising appeals.
image: https://resources.pursuant.com/hubfs/blog%20-%20numbers%20and%20storytelling%20.png
---

# Podcast | The Numbers Behind the Narrative with Stephen King

 by [Leah Davenport](https://resources.pursuant.com/author/leah-davenport) | Sep 2, 2021

We know that storytelling is the most powerful way to reach donors’ hearts and minds... but is there a way to use data to inform WHICH stories are going to get you the results you need? With year-end approaching, you need a strategy that works. 2020 saw historical levels of giving on [#GivingTuesday](https://soundcloud.com/tags/GivingTuesday) and in December. This year, you may be wondering how many of those gifts and givers will turn up again.

In this episode we sat down with Stephen King—no, not THAT Stephen King—to discuss how numbers and statistics can be leveraged as powerful storytelling tools at year-end and beyond. We'll also dive into how nonprofits can find the RIGHT numbers to leverage in their year-end appeals that yield the most effective results. 

Stephen's expertise includes seven years working for Amnesty International USA, four of which he spent as Chief Financial Officer. He managed the organization’s 300% growth after U2, Bruce Springsteen and Peter Gabriel complete the Human Rights Now! tour and then honed his fundraising skills as its Director of Development, raising over $20M a year. He now leads GrowthForce, which provides cloud-based bookkeeping, accounting, and controller services to nonprofits. 

Connect with Stephen: [www.growthforce.com/stephen-king-bio](https://gate.sc/?url=https%3A%2F%2Fwww.growthforce.com%2Fstephen-king-bio&token=f03d8c-1-1630598308754)

Learn about GivingDNA: [www.givingdna.com](https://gate.sc/?url=http%3A%2F%2Fwww.givingdna.com&token=74c625-1-1630598308754)

Check out the episode below:

 

[Pursuant](https://soundcloud.com/user-853787959) · [The Narrative Behind the Numbers with Stephen King](https://soundcloud.com/user-853787959/the-narrative-behind-the-numbers-with-stephen-king)

#### Share This

- Share on Facebook
- Share on Twitter
- Share on Linkedin