What began in 1917 as a group of 12 people, the movement of tens of thousands of volunteers and supporters worldwide has grown into the Lutheran Hour Ministries, which broadcasts now weekly to over 125 million people through its various programs.
As a program that is now more than one hundred years old with a wide-ranging goal of spreading the gospel worldwide, Lutheran Hour Ministries needed to change its approach to acquisition. Due to an aging donor population, the organization had to acquire more donors than were lapsing. Through a digital campaign approach, Lutheran Hour Ministries hoped to grow their pool of younger constituents to cultivate into donors, then with whom they could foster long-term relationships.
We sat down with Chad Fix, Corporate Communication Manager at Lutheran Hour Ministries, and our own Kim Richardson, Director of Client Strategy, to get the full story.