If you were to ask nonprofit leaders how confident they are about the strength of their relationships with donors, most would probably tell you they’re in a good place. But when it comes to defining the strength of your donor relations and reducing attrition, relying on intuition is a bad strategy.
Part of setting up your nonprofit for sustainability by stewarding your donor relationships is making sure you’remeasuring the right things and learning how your donors think. While there are qualitative aspects to building relationships with donors, quantitative metrics play an important role as well.
Do you want to gain a better perspective on how effective your donor-relations strategy really is? Here are four key performance indicators that can help you evaluate opportunities to improve your efforts.
Are you currently measuring any of these numbers? What are they telling you when it comes to improving your donor relationships?