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Canada’s new Anti-Spam Legislation went into effect, forcing many nonprofit organizations that are based or have donors in Canada to re-evaluate their communications strategy. While the primary purpose of Act targets commercial spam, it has required nonprofits to reevaluate some of the communication tools they have routinely used over many years.
A few weeks ago, we shared the top five things nonprofit leaders should know about CASL. Today, we wanted to dive a little deeper into when your nonprofit could be in violation of the law and when it is exempt.
A few weeks ago, the Canadian Radio-television and Telecommunications Commission provided some great clarity about which electronic communication messages violated the laws and which where exempt.
While the laws and penalties for violating CASL do apply to nonprofit organizations and registered charities, electronic messages that are sent for the primary purpose of raising funds are exempt.
Here are a few examples of commercial electronic communications that do NOT violate CASL laws:
Here’s an example of when your nonprofit would be in violation of the law:
Because the laws can be a little confusing, the best thing your nonprofit organization can do is to make sure you are completed prepared. A few weeks ago, Blackbaud shared some valuable tips to help nonprofits prepare for the changes.
Here are three steps you can take to adapt your communications strategy for CASL:
If you want to stay informed about all of the latest insights and trends regarding CASL, be sure to subscribe to our content here. Over the next few weeks, we’ll be diving deeper into how the new laws are impacting the future of nonprofit communications and what it means for your organization.
the Canadian Radio-television and Telecommunications Commission