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Who Will Give RIGHT NOW? Secrets to Major Gift Segmentation in Times of Crisis


When significant external factors impact giving across the pyramid, how should you think differently about segmentation at the major gifts level? This session discusses how the art of major gifts fundraising can (and should) inform the science of major gifts segmentation in 2020. We’ll explore:

  • Using your available data to segment prospects based on capacity, attachment, and interest area
  • Various ways to approach different segments within a major giving file
  • Different impact scenarios and how to adapt your segmentation strategies accordingly