Cryptocurrency is a hot topic right now among finance enthusiasts, and nonprofit leaders are cautiously curious. But with year-end giving right around the corner, it’s definitely a giving channel to explore given the relatively untapped potential. A recent report from Gemini found that 14% of adults (21 million individuals) in the US own cryptocurrency. A further 66% of the remaining adults surveyed identify as "crypto-curious," and $1 billion+ in cryptocurrency was donated in 2021. If your nonprofit qualifies as "crypto-curious," you're definitely not alone.
That's why we enlisted Tina Roh of every.org, a nonprofit technology company that aims to make technology a public good, to explain the world of cryptocurrency, why nonprofits should investigate it, and how to allow donors to give via crypto at year-end. We also brought on Ryan Carpenter to explain how fundraisers can proactively identify people in your donor data who fit the profile of a crypto owner who is most likely to give to your cause.
View the transcript of this podcast
Learn about every.org
Connect with Tina
Connect with Ryan
Read the Gemini report
See Every.org's stats on giving, including crypto metrics.
See more year-end fundraising resources here and learn about GivingDNA at www.givingdna.com.