---
title: "Podcast | Cryptocurrency & Year-End Giving: 5 Things Every Nonprofit Needs to Know"
description: We enlisted Tina Roh of every.org to explain cryptocurrency, why nonprofits should investigate it, and how to allow year-end donors to give via crypto.
image: https://resources.pursuant.com/hubfs/Cryptocurrency%20blog%20image.png
---

# Podcast | Cryptocurrency & Year-End Giving: 5 Things Every Nonprofit Needs to Know

 by [Leah Davenport](https://resources.pursuant.com/author/leah-davenport) | Oct 25, 2021

Cryptocurrency is a hot topic right now among finance enthusiasts, and nonprofit leaders are cautiously curious. But with year-end giving right around the corner, it’s definitely a giving channel to explore given the relatively untapped potential. A recent report from Gemini found that 14% of adults (21 million individuals) in the US own cryptocurrency. A further 66% of the remaining adults surveyed identify as "crypto-curious," and $1 billion+ in cryptocurrency was donated in 2021. If your nonprofit qualifies as "crypto-curious," you're definitely not alone.

That's why we enlisted Tina Roh of every.org, a nonprofit technology company that aims to make technology a public good, to explain the world of cryptocurrency, why nonprofits should investigate it, and how to allow donors to give via crypto at year-end. We also brought on Ryan Carpenter to explain how fundraisers can proactively identify people in your donor data who fit the profile of a crypto owner who is most likely to give to your cause.

[Pursuant](https://soundcloud.com/user-853787959) · [Cryptocurrency & Year-End Giving: 5 Things Every Nonprofit Needs to Know](https://soundcloud.com/user-853787959/cryptocurrency-year-end-giving-5-things-every-nonprofit-needs-to-know/s-Z5UMnxMpdds)

 

View the [transcript](https://resources.pursuant.com/cryptocurrency-year-end-giving-5-things-every-nonprofit-needs-to-know) of this podcast  
Learn about [every.org](http://every.org)  
Connect with [Tina](https://www.linkedin.com/in/tinaroh/)  
Connect with [Ryan](https://www.linkedin.com/in/rycarpenter/)  
Read the [Gemini report](https://www.gemini.com/gemini-2021-state-of-crypto-us.pdf)  
See [Every.org's stats on giving](https://metabase.every.org/public/dashboard/55a7289c-36ce-475e-9733-c376f68bd45b), including crypto metrics.

See more [year-end fundraising resources](https://resources.pursuant.com/year-end-resources-to-get-a-fundraising-win-in-2021) here and learn about GivingDNA at [www.givingdna.com.](https://gate.sc/?url=http%3A%2F%2Fwww.givingdna.com&token=b4b5e1-1-1634851442073)

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