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Year-End Resources to Get a Fundraising Win in 2021

October means that #GivingTuesday—the kickoff to year-end giving—is less than two months away.

Last year, donations raised on #GivingTuesday increased 25% over the previous year. What's more, donations overall were up by at least 6% in 2020, leaving fundraisers wondering if it's possible to keep the momentum going this year. 
With so much giving potential at play at year-end in 2021, we wanted to ensure hard-working fundraisers and nonprofit marketers like you had access to plenty of resources at your disposal. You'll notice a recurring theme here: segmentation. Studies show that personalization has the potential to increase a donation by as much as 25%, so the more relevant and personal your messages at year-end, the better.
The following is a round-up of recent recommendations around year-end giving:


  • "5 Ways to Make Your Fundraising Gala More Relational, Meaningful, and Transformational"
    • When: Wednesday, November 10 @ 12 PM central | Register
    • Speakers: Reggie Rivers & Ryan Carpenter 
  • "Accelerating Results Across Your Organization with Strategic Segmentation"
  • "Segmentation Made Simple: Easy-to-Execute Strategies for #GivingTuesday Success"



Guides & Ebooks




This page will be updated as new resources are added, so feel free to bookmark it in your browser.