October means that #GivingTuesday—the kickoff to year-end giving—is less than two months away.
Last year, donations raised on #GivingTuesday increased 25% over the previous year. What's more, donations overall were up by at least 6% in 2020, leaving fundraisers wondering if it's possible to keep the momentum going this year.
Last year, donations raised on #GivingTuesday increased 25% over the previous year. What's more, donations overall were up by at least 6% in 2020, leaving fundraisers wondering if it's possible to keep the momentum going this year.
With so much giving potential at play at year-end in 2021, we wanted to ensure hard-working fundraisers and nonprofit marketers like you had access to plenty of resources at your disposal. You'll notice a recurring theme here: segmentation. Studies show that personalization has the potential to increase a donation by as much as 25%, so the more relevant and personal your messages at year-end, the better.
The following is a round-up of recent recommendations around year-end giving:
Webinars
- "5 Ways to Make Your Fundraising Gala More Relational, Meaningful, and Transformational"
- When: Wednesday, November 10 @ 12 PM central | Register
- Speakers: Reggie Rivers & Ryan Carpenter
- "Accelerating Results Across Your Organization with Strategic Segmentation"
- Speaker: Matthew Mielcarek
- Watch the recording
- "Segmentation Made Simple: Easy-to-Execute Strategies for #GivingTuesday Success"
- Speakers: Rebecca Gregory Segovia & Dawn Galasso
- Watch the Recording
Guides & Ebooks
- Industry Perspective: The 2021 Giving Outlook
- Guide: The 2021 Year-End Fundraising Playbook
- Ebook: The Data Privacy Conundrum: What Nonprofits Must Know for Year-End Planning & Beyond
- BLOG: The Ultimate Guide to Year-End Fundraising (2021 Edition)
Podcasts
This page will be updated as new resources are added, so feel free to bookmark it in your browser.